Privacy Policy

The website  is operated by The James Trading Group Inc, a company incorporated under the laws of the United States of America with its registered address at 13 Highview Avenue, Orangeburg, New York 10962. The James Trading Group is the data controller for the purposes of the processing of any personal information obtained through and its ultimate holding company is Diageo plc (registered in England and Wales with company number 23307 at Lakeside Drive, London NW10 7HQ).

All references to 'our', 'us', 'we' or ‘company’ in this policy and in the opt-in notice are deemed to refer to Diageo plc, its subsidiaries, affiliates and/or associates, as appropriate.

We endeavour to protect your personal information. We provide this privacy and cookie policy to help you to understand what we may do with any personal information that we obtain from you. By giving us your personal information, you accept our privacy and cookie policy and agree that we may collect, use and disclose your personal information as described in it. If you don’t agree to the policy, please don’t give us your personal details. This privacy and cookie policy is incorporated into, and forms part of, the Terms of Use that govern your use of the site in general, and the Terms of Sale which sets out the legal terms and conditions on which we sell any of the products (Product(s)) listed on the site to you. We’ll use your information only for the purposes set out below.

We may need to update this privacy and cookie policy from time to time. We recommend that you check this page regularly to ensure that you have read the most recent version. Any changes are noted at the end of the privacy and cookie policy. Date last revised: 31st March 2014.

Question: Are you of legal purchase age?

Answer: You must not give us your personal information if you’re not of legal age to buy alcohol in the country where you live or access the site. We do not intend to collect personal information from anyone under the legal purchase age, or to market alcohol to anyone under the legal purchase age. If we receive notice or believe that someone under the legal purchase age has given us personal information, we will make every reasonable effort to remove such personal information from our files or to flag and (to the extent permitted by law) retain it for the sole purpose of ensuring that it is no longer used.

Question: What are cookies and what cookies do we use on this site?

Answer: Like many other websites, we use "cookies" to help us gather and store information about visitors to our websites.

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

You can find more information about cookies at: Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve your experience. They can also help to ensure that adverts you see online are more relevant to you and your interests. The cookies which may be used on this site have been categorised based on the categories set out in the

International Chamber of Commerce UK Cookie guide as follows:

Category 1: Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.

Category 2: Performance Cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Category 3: Functionality Cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Category 4: Targeting Cookies or Advertising Cookies

These cookies are used to deliver adverts more relevant to you and your interests They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

Question: How do I enable/disable cookies?

Answer: You can accept or decline (enable or disable) cookies by changing the settings in your browser. However, if you disable cookies, you may not be able to use all the interactive features of the site. There are a number of ways to manage cookies, and you should read your browser instructions or help screen to learn more. For example, in Internet Explorer, you can go to the Tools/Internet options/Security and Privacy tabs to adapt the browser to your expectations. If you use different computers in different locations, you’ll need to adjust each browser to suit your cookie preferences. Some modern browsers have a feature that will analyse website privacy policies and let you control your privacy needs. These are known as 'P3P' features (Privacy Preferences Platform). You can easily delete any cookies that have been installed in the cookie folder of your browser. If, for example, you’re using

Microsoft Windows Explorer, you can:

  1. Open Windows Explorer
  2. Click on the 'search' button on the tool bar
  3. Type ‘cookie’ into the search box for 'folders and files'
  4. Select 'my computer' in the 'look in' box
  5. Click 'search now' and double click on the folders that are found
  6. 'Select' any cookie file
  7. Hit the 'delete' button on your keyboard

If you’re not using Microsoft Windows Explorer, you should select 'cookies' in the 'help' function for information on where to find your cookie folder.

Question: What personal information about you do we collect and how?

Answer: Personal information is information about an identifiable person, as defined by applicable law, including for example your name, address, telephone number, email address, billing and shipping addresses. We will ony use credit/debit card details for the purposes of processing your order via our third party payment service provider’s systems. We collect personal information that you choose to provide. You may choose to give us personal information if, for example, you: browse the site and other Diageo websites, register on the site, purchase Products via the site, contact us with an enquiry, forward an item to a friend, fill out a survey or other form, ask us to give you information, enter a competition, post information to public areas of the site, or take advantage of a promotion. In certain instances, we may give you the option to select whether you’d like to receive information from us or from trusted third parties (for example, by choosing to opt in or opt out of receiving special promotional offers). In some circumstances, however, you won’t have the option to opt out, such as when we’re satisfying the obligations of a contract with you, when we’re administering a transaction requested by you, or when required by law. By giving us any personal information, you fully understand and clearly consent to the transfer of this information to, and the collection and processing of it in, other countries or territories (including the UK, the US, Canada and other countries inside and outside the European Economic Area). Any such transfer and processing by us will be in accordance with this privacy and cookie policy.

Question: How do we use personal information?

Answer: We may use personal information collected from you to provide specific services that you request, as well as to provide additional services that may be of interest to you, in certain cases, only where you've given your consent. For example, we may use your personal information in the following ways: Transactional purposes. We may use your personal information to manage transactions such as credit card payments for any goods that you order from us or our agents, or for the fulfilment of such transactions (e.g. delivery), respond to your queries and requests, and maintain your account. Personal information that you provide may be used to carry out any checks to confirm your identity, validate your payment details and authorise payment. These checks may include (but not be limited to) credit checks, credit reports, identity checks, and anti fraud checks and in such circumstances the information you provide may be disclosed to a credit reference company or fraud prevention agency, and such organisations may retain a record of the information provided to them. Marketing communications. We may use your personal information to communicate with you about our products and services, and those of our subsidiaries, affiliates and parent companies, and any of their related businesses. Marketing analysis. We may use your personal information for internal marketing analysis, for example to assess trends among our consumers or to measure traffic to our websites. Forward to a friend. When you give us information about someone else, such as when you request that we send a friend information from one of our websites, we’ll send that person only the information you specifically request and nothing else. You must confirm that your friend is of legal purchase age in the country where he/she lives.

Question: In what circumstances may we disclose your personal information?

Answer: We value your personal information and only share it with third parties that will give it adequate protection. From time to time we may disclose personal information to:

  • Third parties to whom you’ve given your consent.
  • Our service providers and subcontractors, including our affiliates, retained to perform functions on our behalf, or to provide services to us (such as order processing, warehousing and delivery, credit card and data processing, age verification, marketing and advertising software development; website hosting and management; information technology and office services; legal, accounting, audit and other professional service providers; and other services related to our business), provided that these service providers and subcontractors do not collect, use or disclose the personal information for any purpose other than to perform such functions on our behalf, to provide services to us, or as otherwise required by law.
  • Third parties who, in our reasonable judgment, are providing or seeking the information as your authorised or appointed legal agent.
  • Carefully selected third parties, including our affiliates, to send you third party marketing and promotional information that may be of interest to you. In such circumstances these organisations may be bound by confidentiality obligations and restrictions on the use of your personal information. We’ll obtain your express permission before we allow a third party to send you any such marketing and promotional information.
  • A person or entity, including our affiliates, in the event of a sale, merger, consolidation, change in control, transfer of substantial assets, financing, reorganisation or liquidation whereby we transfer, sell or assign to them information concerning your relationship with us, including without limitation, personally identifiable information that you provide and other information concerning your relationship with us.
  • Law enforcement, governmental or regulatory agencies, or other third parties in order to comply with applicable law, or where we believe such action is necessary in order to comply with the law, or to detect, protect or defend us and/or other third parties against error, negligence, breach of contract, theft, fraud or other illegal or harmful activity, to comply with our audit and security requirements, or to audit compliance with our corporate policies, procedures, legal or contractual obligations.

Question: How do we secure your personal information?

Answer: We take security seriously and take precautions to keep your personal information secure. We have put in place appropriate physical, electronic and managerial procedures to safeguard the information we collect. When you place an order or access your account information we use Secure Socket Layer (SSL) encryption which encrypts information provided by you before it is sent to us, to protect it from unauthorised use. In addition, we will take reasonable steps to ensure that third party business partners to whom data is transferred will provide sufficient protection of that personal information. In the unlikely event that we believe the security of your personal information in our possession or control may have been compromised, if appropriate, we may try to let you know as promptly as possible. If we have your email address, we may do this by email. You are reminded that, in accordance with the Terms of Use, which include this privacy and cookie policy, you are responsible for maintaining the strict confidentiality of your account password and for any activity under your account and password. It is your sole responsibility to control the dissemination and use of your password, to control access to and use of your account, and to tell us when you wish to cancel your account. We will not be responsible or liable for any loss or damage arising from your failure to comply with this obligation.

Public (or interactive) areas of our websites

Further details: Information that you post on or through the public areas of the site (e.g. chat rooms, bulletin boards, discussion groups or social networking modules) generally is accessible to, and may be collected and used by, others, and may result in unsolicited messages or other contact from others. You should not provide personal information about yourself in public (or interactive) areas of the site, as it won’t be protected by us under this privacy and cookie policy.

Unsubscribe, accessing and changing your personal information

Further details: At your request and where the law requires us to do so, if you contact us at the address given below, we’ll confirm what personal information we hold about you, update your information, remove your information, fulfil specific opt-out requests (including requests where you previously opted in) and/or correct any inaccuracies in such personal information. The address to contact us at is You can manage your account details at any time by visiting the site and logging into your account via the "log in" area. In this area you can manage your personal information such as email address, shipping and billing addresses, credit card details, etc.

Portfolio permissions

Further details: If you’ve given permission to receive communications about Diageo brands generally (for example, by opting to receive news and special offers by email about Diageo’s other brands), you may from time to time receive communications about brands to which you have not opted in specifically. Information about many of Diageo’s brands can be found at We may occasionally send you communications about brands not featured on (e.g. new brands). You should visit from time to time as the list of featured brands will be updated periodically. Providing general permission for us to communicate with you about our brands doesn’t mean that you’ll receive communications about all of Diageo’s brands. We’ll only communicate with you about those brands that we think may be of particular interest to you.

These communications will give you an opportunity to unsubscribe from the brand in question and/or from all communications about Diageo brands. If you have any privacy-related questions, concerns or complaints, you can write to us directly by addressing correspondence to: The Company Secretary, The James Trading Group,13 Highview Avenue, Orangeburg NY 10962 USA; or you may contact Diageo plc’s Data Privacy Officer by writing to Data Privacy Officer, Corporate Centre Legal Team, Diageo plc, Lakeside Drive, London NW10 7HQ, United Kingdom.

Interfaces with third-party websites

Further details: The site may contain links, references and content from other websites (including, but not limited to, Facebook, Twitter and other social network sites) outside of our control. Please be aware that we have limited or no control over these websites and our privacy and cookie policy does not apply to these sites. We encourage you to read the privacy and cookie policy and terms and conditions of any linked, referenced or interfacing websites you enter. This privacy and cookie policy will be supplemented by additional legal requirements in jurisdictions where we conduct business as required. Nothing in this privacy and cookie policy or otherwise will create, or add to, any right or claim (whether legal, equitable or otherwise) that anyone may have at law or otherwise against Diageo or any third party, or any of their respective directors, officers, employees, agents or representatives, nor will the existence of this privacy and cookie policy or its application impose, or add to, any obligations on or create any liability for the Diageo plc group that it does not already otherwise have under law.

Question: How to contact The James Trading Group for further information?

Answer: If you have any comments, queries or complaints about our collection or use of personal information, please write to us at The Company Secretary, The James Trading Group, 13 Highview Avenue, Orangeburg, NY 10962 USA. © 2014 The James Trading Group Plc (registered in the U.S. with company number 13-3647764) and registered address 13 Highview Ave Orangeburg NY 10962. All rights reserved.